March 18, 2018

Passive linking to social media

Embedding scripts from social media sites have implications in that it will result in profiling users who visit your site. Although marketing based on a user profile is mostly considered harmless, however, it has to be done with some degree of awareness by the site owner. In an age where machine learning is often unsupervised in marketing, we need to be aware of methods to mitigate the potential for harm. Read more

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